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Nike Takes Anti-Racism Stance in ‘Don’t Do It’ Video

In wake of the homicide of George Floyd by a Minnesota police officer this previous Monday and protests of police brutality which have adopted, sportswear large Nike has gone public with its place on the matter, releasing a clip referred to as “For Once, Don’t Do It.”

The video, which performs on Nike’s iconic “Just Do It” slogan, delivers the model’s message in a easy black display screen, white letter format. Nike shared the clip throughout its social platforms with the hash tag #TillWeAllWin.

“For once, don’t do it. Don’t pretend there’s not a problem in America. Don’t turn your back on racism,” the clip states. “Don’t accept innocent lives being taken from us. Don’t make any more excuses. Don’t think this doesn’t affect you. Don’t sit back and be silent. Don’t think you can’t be part of the change. Let’s all be part of the change.”

This is not the primary time Nike has spoken out on problems with social injustice. In 2016, then-CEO Mark Parker issued a letter to workers in help of Black Lives Matter. The model additionally made Colin Kaepernick the face of its “Just Do It” marketing campaign in Sept. 2018 and launched a sneaker with the quarterback, who has been blackballed by the NFL for staging peaceable pregame protests, final December.

Like Parker, present Nike CEO John Donahoe is urging workers to take a stand towards racism and police brutality. He not too long ago communicated the message by way of an inner message that was obtained by Footwear News.

“The horrible killings and racist actions serve as a sickening reminder of what too many people live through every day in America,” stated Donahoe. “It is totally fallacious what’s taking place in our communities, to our family and friends members.”

Donahoe added in the memo: “Let me be as clear as I can: Nike is opposed to bigotry. We are opposed to hatred and inequality in all its forms, indirect and overt. While Nike cannot solve injustice, I believe we have a responsibility to work toward addressing it to the best of our ability. What we can do is inspire and empower ourselves and others to action—and try to help shape a better society by serving as a beacon of hope and resilience.”

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